Designed around your users. Built by your agent team.
Custom software for companies, from SaaS products to customer portals. Our product designer and software architect lead the work with you, and your agent team, AI teammates with names and jobs, write and check the code. One price, agreed up front.
The crew at work
Our team starts by understanding your business.
Every agent learns its job from our playbook.
Each one is an AI teammate with a name and a role, and follows the rules we all work by.
We map your systems and data with you.
Then your agent team builds what you agreed.
Working…
And keeps you posted while it's built.
Our QA agent gives every piece a second look.
Our security agent checks your product from day one.
People sign it off, you included.
Nothing ships on one agent's say-so.
Your agent team remembers why.
Every decision on your project, recorded and kept.
Backed by Counterpart.
Counterpart has built software since 1993.
The crew
Good software takes a good crew. Here's ours.
We start by getting to know your business: the problem you're solving, and the people it's for. Our product designer and software architect work it through with you, then lead your crew through the build.
The teammates who write the code and check it are AI agents. So is the account manager, who keeps you posted between conversations and gets your questions answered.
The people leading your crew decide what's next, and the agents take it from there, handing work to each other the way any good team does.
Read the transcript
What if some of your coworkers were AI? For us, they already are. This is Attune, a software company where people and AI agents work side by side, as one team. This is where we work: an online tower, with a floor for every project team. Here's our marketing floor. An agent runs it. The designer's an agent, with a person working alongside. Same for the writer. Social media? An agent, too. And this crew made the video you're watching. Every floor is a team at work: people and agents, together. A task comes in and moves from desk to desk, person to agent and back, until it's done. The agents remember what happened on every project, what went right and what went wrong. So the next project learns from it, and starts out better. And that's us. A crew of people and AI agents, figuring it out together as we go. Hit subscribe, and watch it happen.
Person
Jason Bourg
Founder
Person
Loren Cronin
Head of Product Design
Jason Bourg
Founder
Jason has spent 24 years turning hard business problems into software that works. He joined Counterpart, a custom software firm, out of Rose-Hulman in 2002. In 2013 he became one of Counterpart's partners, and he has been the architect on nearly every major project it has built since, for associations, nonprofits, healthcare practices, manufacturers and distributors.
Over those years he learned where software projects really go wrong: in the gap between what a business needs and what gets built. So at Counterpart he built the work around Requirements by Design, where the experience is shaped with the client before anyone writes code, and the work is priced by outcome, not hours.
Attune is the next step. In 2026 he tested an idea with designer Loren Cronin: if designers lead and people own every decision, can a team of agents build a full production platform? It could. Attune grew out of that. It's a studio where designers lead, people and agents build as one crew, and each crew keeps its project's memory.
Jason lives in Noblesville, Indiana, with his family. Off the clock, he's usually in a co-op game with his oldest friend.
Loren Cronin
Head of Product Design
Loren has spent more than a decade designing complex, custom digital products, including 10 years as a UX designer at Counterpart. She fell in love with design as a childhood hobby, back in the Yahoo GeoCities era of animated GIFs and cursor trails. Over the years it became her career, and she still finds a special kind of magic in watching a design come to life on a screen.
At Attune, Loren is the product designer on every crew. With our software architect, she starts each project by understanding the client's business, the problem they're solving and the people it's for, then shapes the product with them before anyone writes code. She and Jason own design, requirements and sign-off on Attune's projects.
When Jason tested whether a team of agents could build a full production platform, Loren designed it, shaped its requirements and stood in as the client alongside him while the agents built it. She then joined Attune as its first employee, and designed this website with its crew.
Off the clock, she can be found volunteer dog walking, or training her two dogs and two parrots.
Example project crew
AI agent
Account manager
Keeps you posted
AI agent
Architect
Plans the build
Checked by QA
AI agent
Developer
Writes the code
Working…
AI agent
QA
Checks every piece
AI agent
Security
Keeps it locked down
Where we come from
A Counterpart company
Attune is a Counterpart company. Counterpart has built complex, reliable custom software since 1993. The people who build each system are the ones who keep it running.
Attune brings that experience to a new kind of crew. Our designers lead it, and our agents learn their jobs from the way Counterpart has worked for three decades.
About Counterpart1993
The year Counterpart started building software
120+
Custom systems Counterpart has launched
A decade
How long a Counterpart system runs
The industries behind us
Attune is new. These are the industries where Counterpart has gone deepest (opens in a new tab).
Manufacturing: One system from the shop floor to the office, instead of spreadsheets and know-how that lives in people's heads. Education & Student Success: Financial aid, applications and eligibility, kept in one trusted record across campuses and agencies. Nonprofits & Associations: Membership, licensing and events, run so a small team can do more. Healthcare: Software for clinical and back-office work, where the rules are strict. Retail & E-commerce: Stock, orders and shipping, kept in step across every place you sell.
What you can bring us
Something new
A product that doesn't exist yet, even if all you have is a sketch.
An old system you've outgrown
Software you're nervous to touch. We start with its data.
A prototype that proved the idea
It got you this far. Now it has to hold up for real users.
AI in your product
Features that work on your data, inside the way your team already works.
How it works
Four steps, one fixed price
01
We start with your business
Our product designer and software architect get to know it with you: the problem you're solving and the people it's for.
02
We design with you
Our product designer works with you to design the product before anyone writes code. You see the screens early, while they're still easy to change, and you approve them before anything is built.
03
The price is fixed
We quote one fixed price for the whole job, before anything is built. We price the outcome, so there's no clock running.
04
Then build on clean data
The crew builds on your data, cleaned and connected under rules you've agreed, and a teammate checks every piece. After launch, you choose who runs it.
See it come together
From sketch to product, with the crew on it.
This is a made-up product, built the way we’d build yours. A designer leads the UX vision, the agents build it, and QA checks every piece. Go ahead and click around.
Sample product. Click around.
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Designer, person'/%3e%3cg%20class='lids'%3e%3crect%20class='lid'%20x='11.75'%20y='15.75'%20width='5.5'%20height='4.5'%20rx='0'%20fill='%236817B0'%20style='transform:scaleY(0);transform-box:fill-box;transform-origin:50%25%200'/%3e%3crect%20class='lid'%20x='22.75'%20y='15.75'%20width='5.5'%20height='4.5'%20rx='0'%20fill='%236817B0'%20style='transform:scaleY(0);transform-box:fill-box;transform-origin:50%25%200'/%3e%3c/g%3e%3cg%20class='hair'%3e%3crect%20x='9'%20y='6'%20width='22'%20height='7.5'%20rx='3'%20fill='%231A181B'/%3e%3ccircle%20cx='9'%20cy='14.5'%20r='3'%20fill='%231A181B'/%3e%3ccircle%20cx='10.5'%20cy='9.5'%20r='3.5'%20fill='%231A181B'/%3e%3ccircle%20cx='15.5'%20cy='6.5'%20r='3.5'%20fill='%231A181B'/%3e%3ccircle%20cx='21'%20cy='5.5'%20r='3.5'%20fill='%231A181B'/%3e%3ccircle%20cx='26.5'%20cy='7'%20r='3.5'%20fill='%231A181B'/%3e%3ccircle%20cx='30'%20cy='10.5'%20r='3.5'%20fill='%231A181B'/%3e%3ccircle%20cx='31.5'%20cy='14.5'%20r='3'%20fill='%231A181B'/%3e%3c/g%3e%3c/svg%3e){kind=small}
Architect, person'/%3e%3cg%20class='lids'%3e%3crect%20class='lid'%20x='11.75'%20y='15.75'%20width='5.5'%20height='4.5'%20rx='0'%20fill='%231A181B'%20style='transform:scaleY(0);transform-box:fill-box;transform-origin:50%25%200'/%3e%3crect%20class='lid'%20x='22.75'%20y='15.75'%20width='5.5'%20height='4.5'%20rx='0'%20fill='%231A181B'%20style='transform:scaleY(0);transform-box:fill-box;transform-origin:50%25%200'/%3e%3c/g%3e%3c/svg%3e){kind=small}
Developer, AI agent'/%3e%3cg%20class='lids'%3e%3crect%20class='lid'%20x='11.75'%20y='15.75'%20width='5.5'%20height='4.5'%20rx='0'%20fill='%231A181B'%20style='transform:scaleY(0);transform-box:fill-box;transform-origin:50%25%200'/%3e%3crect%20class='lid'%20x='22.75'%20y='15.75'%20width='5.5'%20height='4.5'%20rx='0'%20fill='%231A181B'%20style='transform:scaleY(0);transform-box:fill-box;transform-origin:50%25%200'/%3e%3c/g%3e%3c/svg%3e){kind=small}
QA, AI agentBuilt on memory
Built on memory, not models
Your crew remembers your project the way a good colleague would. When you come back with a change, they start from what they already know about your product, instead of from scratch.
That memory belongs to the crew. When a better model comes along, the crew switches to it and keeps everything it knows. You're never stuck with one AI model, and changes get cheaper as the crew gets to know your product.
AI model · swappable
Model A
AI model · swappable
Model B · a better model
AI model · swappable
Model C · newer still
The crew
Designers and agents
Your project's memory
Who it's for · What was decided · How it was built
After launch
After launch, you choose
When your product ships, you pick who looks after it.
The crew that knows your product best stays with it.
Want people reading and writing your code?
If you'd rather have people writing and reading your code, talk to Counterpart. They build the complex custom software other approaches can't reach, then stay to run it.